INSIGHTS & THOUGHT LEADERSHIP
Insights fromRyan Ellinas, MBA
Straightforward thinking on healthcare marketing, digital patient behaviour, SEO, GEO, and the future of AI in South African medical practice. No jargon. No fluff. Just what matters.
7
Articles
Published
ALL ARTICLES
The full library
Published on LinkedIn. Each article written by Ryan Ellinas, MBA — CEO of myMed Marketing.
The Power of Social Media in Healthcare Marketing
Social media is where your patients spend 2+ hours a day—yet most practices are invisible there. Discover how to build a trusted, compliant, and compelling presence across LinkedIn, Facebook, and beyond.
The Evolution of Healthcare: Embracing Business and Marketing Brilliance
Healthcare is no longer just a profession—it's a business. Practitioners who embrace entrepreneurial thinking and marketing strategy are the ones thriving in a competitive, digitally-driven landscape.
Unveiling the Parallel: How Your Medical Practice Shares More with a Business Than You Think
A stethoscope and a balance sheet have more in common than you'd expect. This article draws the compelling parallels between running a medical practice and running a successful business—and why that matters for your patients.
Supercharge Your Medical Practice: 10 Proven Growth Strategies
From Google My Business optimisation to referral networks and content marketing—10 immediately actionable strategies that have helped South African medical practices attract more patients and grow sustainably.
Prescribed Debt: What It Is and How You Can Protect Your Practice
Prescribed debt is a silent killer of medical practice revenue. Understand the legal framework, identify the risks, and implement the protective measures that safeguard your accounts receivable.
Where CSR and Marketing Intersect: Adding Value to Your Brand
Corporate Social Responsibility isn't just good ethics—it's good marketing. Learn how aligning your practice with community values builds brand equity, patient trust, and long-term loyalty in South African healthcare.
About the Author
Ryan Ellinas, MBA
CEO of myMed Marketing and a specialist in healthcare marketing in South Africa. Ryan works exclusively with medical practitioners — helping them build sustainable, ethical, and high-performing digital presences. All articles are published on LinkedIn and are free to share with your team.
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