Why

myMed Marketing

Healthcare is evolving daily

But,

Healthcare marketing in South Africa is still playing catchup!

1/10

No. of SA Healthcare Providers with a
Digital Presence

1/10

No. of SA Healthcare Providers with a Marketing Plan

Patients rely on online search rather than word-of-mouth referrals in 2023

Patients search for health-related information online

Increase in online searches since 2018

SA patients use Social Media as Health Information resource

The need for a Digital Presence

The Search begins online.

Reputation Management -

Is it necessary?

Yes, the purchase decision process of a Patient is no different than that of a Consumer.

of consumers trust reviews as much as personal recommendations

of healthcare patients use online reviews to evaluate providers

Our Story:

Case Study - Dr. Ramdhani

- ENT Specialist

• ENT – Successful Practice with 2 locations.
Overbooked with consultations.

• Client did not realise potential revenue opportunity of reducing consultation time.

• Objective 1: Educate Patients and reduce walk-in’s to free time for Surgery and thereby increase revenue from Surgery.

• Objective 2: Improve Customer Service levels and position Practice for sustainability,

• Objective 3: Position Practice for future placement as part of client’s new Vertigo Clinic.

Solution:

1. Social Media Marketing: Generate educational content to inform and educate Patients.

2. Digital Marketing: Create website with Content library as Patient resource.

3. Digital Marketing: Created a LinkedIn Profile (Digital Presence and referral networking)

4. Marketing Strategy: Include relevant Vertigo related content as bread crumbs to Doctors upcoming Vertigo Clinic

5. Branding: The Practice branding did not communicate the clinical specialty or brand identity clearly. - Redesigned the logo and Practice stationery.

6. Patient Service: Assisting Practice Manager with implementing new cloud-based telephony across both Practice locations to improve customer service.

7. Patient Service: Implementing WhatsApp as part of Omni-Channel Patient Engagement Strategy.

8. Reputation Management: Created in-room Google review program.

Stats:

In first 90 days of signing with myMed Marketing

Instagram Reach Increased

Instagram Engagement Increased

Facebook
Reach
Increased

Facebook
Visits
Increased

Facebook Page Likes
Increased

Testimonial from Dr. Ramdhani

What our Clients say

If you are looking at getting your name and Practice out there, I would strongly recommend Ryan and his team at myMed Marketing. It is a service that is incomparable, efficient and professional.

- Dr. N. Ramsunder (Obstetrician & Gynaecologist - Busamed Hillcrest)

“I received a lot of advice and guidance on managing my patients, branding, marketing and social media marketing. I saw an improvement on social media of 500% in the first 90 days, and it has been a great pleasure working with Ryan…”

- Dr. D. Ramdhani (ENT Specialist - Ahmed Al Kadi Private Hospital)